Mann Objecta's proposal for the support and development of a new CI (Corporate Identity) and SI (Store Identity) concept for an Asian car brand reached the second round of a requested pitch. The design combines traditional Japanese heritage with modern design and sustainable practices.

The concept for 2025 aims to harmoniously combine tradition and innovation, with a focus on corporate values such as teamwork, innovation and environmental protection. It encompasses the central areas such as front office, back office, reception, showroom, sales, service and warehouse in the functional flow of the dealership in order to create a coherent brand experience.

The interior design aims to create a flexible and modular space that adapts to different functions and customer groups. Sound-absorbing POS elements, furniture and wall segments as well as structuring ceiling elements with integrated lighting and electrical installations. Modular room dividers and furniture optimize zoning and product presentation.

The exterior architecture relies on sustainable elements to strengthen the brand presence and promote environmental friendliness. New buildings and conversions follow ecological principles with clear signaling and energy-efficient lighting. Green façades provide shade, noise reduction and climate regulation. Electric columns and PV systems support the use of renewable energies, while rainwater collection systems help to conserve resources.

The sales strategy combines traditional and digital platforms for improved customer interaction. Information is still initially communicated via analog brochures in combination with digital channels; and test drives offer hands-on experiences. Service solutions include flexible options and strong brand guarantees that create long-term trust among customers.

Sustainability is a central concern of the brand, with efficient space concepts and cost-saving designs. Renewable energies and optimized production processes increase energy efficiency. Recycling, waste management and modern technology help to minimize the ecological footprint.

Mann Objecta supports the entire process with advice and design, accompanies the development of pilot locations and takes care of production with sustainable materials and optimized logistics. A passion for shopfitting means implementing every project successfully and sustainably for the customer.