A new presentation concept for the sale of electric vehicles: the Prosumer Display©

The Prosumer Display© solves a key challenge in the sale of electric vehicles: many of the arguments in favor of electric vehicles require explanation and go beyond the car itself. However, it is a challenge to provide such comprehensive information concisely at the point of sale.

With the Prosumer Display, car dealerships can help their customers to better understand the role of electric vehicles for the home energy system. It is recommended to use an explanation-based EV presentation (the Prosumer Display©) instead of a normal EV presentation.

How does the Prosumer Display© work?

An online survey conducted in October 2023 (111 participants) tested two different forms of product presentation for electric cars. The study revealed the following results: The Prosumer-Displays© works.

1. car dealerships can effectively inform their customers about the key benefits of electric vehicles by customizing their product presentation using a Prosumer Display©

2. car dealerships benefit from better informed customers.

3. consumers' evaluation of electric vehicles (EVs) depends on their choice of dealership.

Further information about of the study can be found here.

Immediately available and customizable to specific brand needs

The Prosumer Display© has a modular design and is available in various forms (including smaller versions). The Prosumer Display© is ready to plug in throughout Europe. It can be adapted to specific brand requirements or retailer locations. 

The implementation of the Prosumer-Display© appears to be advantageous for car dealerships and can be an interesting instrument for improving market positioning (e.g. for established companies or new entrants).

Summarized The Prosumer Display© is an effective presentation concept for promoting electric cars and prosumer ranges with exhibition elements on the topics of energy, climate protection and e-mobility. Based on well-founded research results on prosumers (energy producers and energy consumers) at the interface of e-mobility, energy and sustainability. The effectiveness of the Prosumer-Display© was examined in a special study.