For our client SUBARU, we designed and directly implemented the largest sales area in Germany at the importer's headquarters. To date, around 40 additional areas have been added at the dealerships. You can also drive off with the Subaru World Rally Team - SUBARU, the 4-wheel world market leader.

At the Subaru Germany headquarters in Friedberg, the showroom shines in the brand's new CI.

The modern and inviting store design, which is both aesthetically pleasing and functional, was implemented by mann Objecta GmbH & Co.KG in mid-2024.

The new Subaru Germany corporate identity, which was developed in collaboration with Subaru Germany and implemented by mann Objecta, combines a classic cherry decor with strong blue and an elegant anthracite. These colors harmonize perfectly with each other and create an inviting atmosphere that inspires both employees and customers.

In addition to the successful color scheme, the large displays and store elements also play a central role in the new showroom design. These elements were carefully selected and placed to improve customer interaction and optimize the presentation of the products.

mann Objecta GmbH & Co. KG demonstrated its skills and creativity in this project. The company from Rhede is known for its customized solutions in the field of shopfitting and CI implementation.

The new store fitting at the Subaru Germany headquarters in Friedberg is an impressive example of modern and functional design. The harmonious color scheme of the store elements creates an inviting and professional ambience. Thanks to the outstanding work of mann Objecta GmbH & Co. KG has succeeded in creating an environment that perfectly reflects the Subaru brand identity and offers customers an exceptional experience.

Visit Subaru in Friedberg and experience the new showroom for yourself - it's worth it!