What will the car dealership of the future look like?
We asked ourselves this question with Prof. Ulrich Blum and students of architecture and interior design from the MSA Münster School of Architecture. The results are fascinating and provide exciting insights into the car dealership of the future. You can find an initial overview of the project in an article in AUTOHAUS magazine (see here AUTOHAUS_12-2021_Student project).
We are happy to share with you some „learnings“ from our work with the students. We have developed the following theses with regard to the rapidly changing mobility sector.
- Car trade becomes a key competitive factor
- The stationary car dealership and the dealership of the future are increasingly becoming a decisive success factor in the automotive industry
- However, the car trade and the car dealership of the future will change and improve significantly compared to today's car dealerships (pop-up stores, shop-in-shop, cross-selling mobility concepts, etc.).
Ideas and emotions are becoming increasingly important. The car dealership of the future will internalize and present a completely new image of cars and mobility. Mobility is part of a self-determined, future-oriented lifestyle. Emotions and ideas will be central at the point of sale. Modern architecture and intelligent shopfitting will emotionally showcase existing cars and mobility solutions as well as their functions and complementary products and services in the dealership of the future.
«Specialist product ranges» are playing an increasingly important role. The car dealership of the future will integrate completely new product range modules and specialist product ranges that promote and complement car sales. For example, the new tasks of electric cars open up completely new opportunities to rethink the topic of specialist product ranges. The respective business model in the car trade plays an important role here. The business model provides orientation as to which product range mix is promising in each case. Feel free to contact us for further insights into the car dealership of the future and to discuss cooperation opportunities: info@mann-objecta.de
Thank you for the article! My husband works in a car dealership, but it's a family business. That's why we want to slowly make the store more sustainable. So it's good to know that specialist ranges will play an important role in this sector in the future!