KIA's new space identity is a design philosophy that aims to create a unique and customer-centric experience for visitors to KIA dealerships around the world. The new space concept is characterized by a modern and sleek design with open and inviting spaces that invite customers to explore and engage with KIA's vehicles.

The design of the new space concept includes various elements, including a large central area that serves as the focal point of the dealership and showcases KIA's latest models. Other key features of the design include a customer lounge, interactive displays and modern lighting and materials that create a warm and inviting atmosphere.

KIA's new space identity was first unveiled in 2018 and the company has since worked to implement the design across its global dealer network. The aim of the new space identity is to offer customers a more welcoming and personalized experience when visiting KIA dealerships and to create a consistent brand image across all locations.

The rollout of KIA's new spatial identity began in 2021 with pilot projects in Gdansk, Poland, Berlin and Frankfurt produced and installed by mann Objecta. We will work with KIA to implement the design across the European dealer network, focusing on key markets such as Germany, the Netherlands, Denmark, Poland and others.

We are confident that the introduction of the new KIA design will continue to have a positive impact on the brand image and customer experience. The large number of requests shows that KIA dealers across Europe are embracing the new design philosophy and recognizing the benefits of a consistent and engaging brand experience for customers.

As the supplier of the new space identity, mann Objecta is playing an important role in supporting the large-scale roll-out and helping to ensure that the design is implemented effectively and efficiently.

A big thank you to KIA for the many years of cooperation and the continued trust in our company.