In June 2024, the Subaru Germany headquarters in Friedberg was designed by mann Objecta GmbH & Co. KG in the brand's new corporate design. The store design combines aesthetic requirements with functional quality and creates a modern, inviting atmosphere.
The design concept is based on a combination of cherry wood decor, strong blue and elegant anthracite. This color scheme was developed in close cooperation with Subaru Germany and harmonizes in a balanced way to appeal to both employees and customers.
Large displays and carefully positioned store elements play a central role in the design. They encourage customer interaction and optimize product presentation in the sales area.
The project demonstrates mann Objecta's expertise and creativity in shopfitting and the implementation of corporate identity concepts. The new interior of the Subaru headquarters stands for modern, functional design that clearly and convincingly reflects the brand identity.
