It is the privilege of a young brand and the first pilot project for the German market to go against the grain and present its consistently sophisticated and high-quality products in a world of bars, a rather dark but often brightly colored club atmosphere. Like a lipstick that is too colorful, a young car brand like LYNK can dare to stand out in the otherwise standardized brand appearance of many competitors - and not in the classic „Brand Experience Store“ (operated with a high marketing budget) but in the implementation at the classic dealer locations.
LYNK & Co. forms a store identity that focuses strongly on community building, sustainability and experiences. The physical touchpoints - cars, club atmosphere and digital interfaces - work seamlessly together to create a consistent and modern brand experience. As a result, LYNK & Co. is successfully positioning itself as a lifestyle brand that redefines urban mobility.
Existing global CI elements were added to make the space more atmospheric and emotional and to give it the finishing touch. For example, mO added the fabric curtains, the backlit wall illustration with the light box and the „Consultant Space / Consultant Desk“ (sales workstation, sideboard, customer seating, etc.) and planned them spatially and functionally.
The overall concept is based on the implementation of the given hall and room structure in an urban industrial design with partly raw, untreated surfaces and the successful adaptation of „stylish“ furniture elements and partly strongly contrasting materials and color schemes. The loft-like - car dealership-atypical - homeliness is achieved through colorful floor-to-ceiling, semi-transparent and airy curtains.
The room (walls, ceilings and steel girders) is painted in a completely restrained gray, which supports the play of light and the different zoning of the individual areas well through this reduction.
