LYNK&CO
Locations: Germany
Customer since: 2025 ongoing
It is the privilege of a young brand and the first pilot project for the German market to go against the grain and present its thoroughly mature and high-quality products in a world of bars and a rather dark, but often also colourful and garish club atmosphere. Like a brightly coloured lipstick, a young car brand like LYNK can dare to stand out from the otherwise standardised brand image of many of its competitors – not in the classic ‘brand experience store’ with its high marketing budget, but in its implementation at traditional dealership locations.
LYNK & Co. has created a store identity that focuses strongly on community building, sustainability and experiences. The physical touchpoints – cars, club atmosphere and digital interfaces – work seamlessly together to create a consistent and modern brand experience. LYNK & Co. has thus successfully positioned itself as a lifestyle brand that redefines urban mobility.
Existing global CI elements were supplemented to make the space more atmospheric and emotional and to add the finishing touches. mO supplemented the fabric curtains, the backlit wall illustration with the light box and the ‘Consultant Space / Consultant Desk’ (salesperson's workstation, sideboard, customer seating, etc.) and planned them spatially and functionally.
The overall concept is based on transforming the existing hall and room structure into an urban industrial design with partly raw, untreated surfaces and the successful adaptation of ‘stylish’ furniture elements and partly contrasting materials and colours. The loft-like cosiness – atypical for a car dealership – is achieved through colourful, floor-to-ceiling, semi-transparent and airy curtains.
This is set in a completely understated grey-painted room (walls, ceilings and steel beams), which, thanks to this reduction, effectively supports the play of light and the different zoning of the individual areas.
