A newly developed concept to support sales of electric vehicles: The Prosumer Display©
The Prosumer Display© solves a key challenge in selling electric vehicles: Many of the arguments in favor of EVs require elaborated explanation and go beyond the car itself. But it is challenging to provide such comprehensive information at the point-of-sale.
With the Prosumer Display© car dealerships can help customers to better understand the role of EVs for home energy systems if they use an explanation-based EV presentation (the Prosumer Display©) instead of a regular EV presentation.
How the Prosumer Display© is effective
An online-survey conducted in October 2023 (111 participants*) regarding EVs, pretesting the role of car dealerships with two different forms of product presentation yields following results: The prosumer display is effective.
• Car dealerships can effectively inform customers about salient advantages of EVs if they adjust their product presentation, using a Prosumer Display©
• Car dealerships profit from more informed customers
• Consumers` evaluation of electric vehicles (EVs) is linked to their car dealership choice
Instantly available and adaptable to specific brand needs
The Prosumer Display© is modular and available in different forms (also smaller versions). The Prosumer Display© can be used throughout Europe, ready to plug in. It is adaptable to specific brand needs or dealership locations.
Implementing the Prosumer Display© appears beneficial for car dealerships and can be an interesting instrument to improve market positioning (e.g. for incumbents or new entrants).
In short The Prosumer Display© is an effective presentation concept for the sales promotion of electric cars and prosumer assortments with exhibition elements on the topics of energy, climate protection and e-mobility. Based on well-founded research findings on prosumers (energy producers and energy consumers) at the interface of e-mobility, energy and sustainability. The effectiveness of the Prosumer Display© has been tested in a dedicated study.