Brand partition walls that are mainly used in the new multi-brand stores (mostly at STELLANTIS dealers) to separate the CI presentation of the individual brands. mO has developed a specific, modular and easy-to-install partition wall system that is more efficient and flexible to use than ‘normal drywall construction’.
Brand partitions, which are mainly used in new multi-brand dealerships (mostly at STELLANTIS dealers, Mercedes, BYD, XPENG, etc.) to separate the CI presentation of the individual brands. mann Objecta has developed a specific, modular and easy-to-assemble partition wall system that is more efficient and flexible than ‘normal drywall construction’.
The most important features of the modular lightweight construction for visual brand separation in car dealerships in an overview:
• MODULARITY
• FLEXIBILITY
• WEIGHT SAVING
• COST- EFFICIENCY
• FREESTANDING
• SUSTAINABILITY
The mO brand room partition is a freestanding, highly versatile, modular and flexible system for room utilization and brand presentation – designed in a ‘tunnel construction’ or as a wall system only 10 cm thick with ‘stiffening ribs’.
It enables new rooms to be created quickly and customized according to CI specifications.
The CI product presentation is optimally supported by suitable furniture, colour and lighting concepts.
The mO brand room divider is an effective way to structure large exhibition areas and create a pleasant atmosphere.
There is no need to drill through tiles or penetrate the floor (advantage: subsequent use of the space is possible without any problems; installation is also possible with underfloor heating).
No building authority approval required with regard to smoke (no interference with smoke detectors / sprinklers); unlike permanently installed, room-height drywall partitions.
In addition, the modular room partition offers many design options such as flexible room configuration, quick assembly and disassembly times, customisable modules (individual special solutions) and quick expandability and convertibility. The system is also lightweight and future-oriented, and is ‘Made in Germany’ by mann Objecta.
There is also the option of ‘fabric room dividers’.
These enable an imaginary, semi-transparent room division and brand separation of the CI appearance via a modular rail system. mO has developed a specific, modular and easy-to-install rail suspension system for fabric panels of various widths (fabric DIN 4102 B1 – flame retardant), which, compared to ‘normal solid systems’, allows for a high degree of lightness, variability and the staging of a wide variety of room situations.
See the illustrations in the system and short presentation:
As well as the example project of the first pilot location of LYNK & Co.