FULL DIGITAL!

Retail Mobility Future Workshop

We are getting used to holding our customer meetings, team meetings and training in the digital space. We were able to gain a completely new experience with our innovative digital workshop “Retail Mobility Future”.

On 13 and 14 April, the time had finally arrived. After months of planning and preparation, our digital workshop on the topic of “Retail Mobility Future” took place completely online. 25 participants, consisting of students from the MSA (Münster School of Architecture), professors, supervisors, experts and the team from mann Objecta, met in a ZOOM Meeting and worked together in MIRO Boards.

Under the guidance of Prof. Dipl.-Ing Ulrich Blum MArch (AADRL) and moderated by Moritz Wesseler, the students developed a first “pitch” in preparation for their advanced semester and the upcoming bachelor thesis.

Prof. Dipl.-.Ing, Ulrich Blum, Professor of Digital Design and Construction at the MSA since 2017, is also part of the ZHA workplace team (ZH Analytics and Insights) at Zaha Hadid Architects in London.

On both workshop days, the panel of experts, listed below, from business, technology and research also acted as mentors and supporters for the students.

Prof. Dr. Moritz Loock – Assistant Professor for Energy and Sustainability Management at the University of St. Gallen, Head of Institutional Research on Future Issues on the impact of rising CO² prices on established business models.

Prof. Dr. Stefan Reindel – Director of the Institute for Automotive Economics (IfA) at the Nürtingen-Geislingen University of Applied Sciences (HfWU) and scientific director of the ifa automotive business school.

Dipl.-Ing. Architect Thomas Kuhlmann – Head of Retail Architecture, Construction & Technology at Westfalen AG in Münster

Michael Hedtke – Vice Chairman (Spokesman Marketing & Sales) of the Association of Volvo Passenger Car Dealers in Germany and Managing Partner of Autohaus Hedtke GmbH & Co.KG

Frank Selzel – Chief of Staff at the editorial office AUTOHAUS, Springer Fachmedien München GmbH

During the whole workshop, the students were able to present their ideas to the experts from different departments in virtual “breakout rooms”. In addition to providing feedback on the content, they also received valuable practical tips.

Our own advice was also in demand. At any time during the program, the students could approach the mann Objecta team to present their ideas and receive support.

At the end of the second day, the students presented their ideas in six groups in a “pitch”. From “mobility hubs” to “self-changing and morphing spatial structures” in the shopfitting concept, there were the most diverse, highly interesting approaches. Ulrich Blum and the experts then gave each team constructive feedback on the amazingly inspiring results of the two-day workshop.

The mann Objecta workshop team comprising of Dipl.-Ing. Interior Designer Claudia Möller-Morlang, Dipl.-Ing. Architect Stefan Collerius and Managing Director Michael Bonenberg, greatly reinforced by Moritz Wesseler (former tutor at the MSA) accompanied the students from beginning to end throughout the very intensive and busy program.

In conclusion, it can be said that the topic of “Retail Mobility Future” is not only of concern to car manufacturers and car sellers – what could retail with mobility look like in 2025, or in 2050? The first student answers to this question have given us all many new ideas and food for thought about retail mobility in the near and distant future. We look forward to continuing to accompany the students in the coming months and are at your disposal with advice and support – if you are interested in the topic in more depth, please contact us!

Leave a Reply

Your email address will not be published.